BullyBillows Announced as Official Dog Membership Sponsor at Leicestershire County Cricket Club
Tue 19 May 2026
BullyBillows Announced as Official Dog Membership Sponsor at Leicestershire County Cricket Club
Leicestershire County Cricket Club is delighted to announce a new partnership with premium dog brand BullyBillows, who will become the official sponsor of the club’s popular Dog Membership.
The partnership will see BullyBillows support one of the club’s most unique and much-loved memberships, which allows supporters to bring their four-legged companions along to selected matchdays at Uptonsteel Grace Road. The Dog Membership has become a favourite among fans, celebrating the shared enjoyment of cricket and canine companionship in a welcoming, family-friendly environment.
As part of the partnership, BullyBillows will work with the club across the season to enhance the experience for dog-owning supporters, with exclusive activations, giveaways and engagement opportunities for members and their pets.
Charlie Bannister, Head of Commercial at Leicestershire County Cricket Club, said:
"We’re really pleased to welcome BullyBillows to the club as the sponsor of our Dog Membership. It’s a partnership that feels like a natural fit, bringing together a well-respected brand in the dog community with one of the most unique memberships in county cricket. Our supporters love being able to enjoy a day at the cricket with their dogs, and with BullyBillows on board we’re excited to take that experience to the next level."
Liv Beeks, Head of Social at BullyBillows, added:
"At BullyBillows we’re all about celebrating the bond between owners and their dogs, so partnering with Leicestershire CCC on their Dog Membership is something we’re incredibly excited about. Cricket grounds are such special community spaces, and the opportunity to see supporters enjoying the game alongside their dogs is brilliant. We’re looking forward to bringing our brand into that environment and creating some fun experiences for members and their four-legged friends throughout the season."
The Dog Membership will continue to give supporters the chance to attend selected fixtures with their dogs, creating a relaxed and inclusive matchday atmosphere at Uptonsteel County Ground.
For more information about Dog Memberships and upcoming fixtures, Click HERE
