Leicestershire CCC Welcomes Midlands Care as Official Partner

Leicestershire County Cricket Club is delighted to announce a new partnership with Midlands Care, who join the Club as an Official Club Partner.

The partnership brings together two organisations with strong roots in the local community and a shared commitment to making a positive difference to people's lives across Leicestershire and the wider Midlands.

As part of the partnership, Leicestershire CCC and Midlands Care will work together to create memorable experiences for residents, bringing cricket closer to the care community through matchday experiences, Club activities and engagement opportunities throughout the partnership.

Shiv Raja, Director at Midlands Care, said:

"We're delighted to partner with Leicestershire County Cricket Club. At Midlands Care, we're passionate about creating positive experiences and opportunities for the people we support, and this partnership gives us a fantastic platform to do exactly that.

"We're really looking forward to working closely with the Club, giving our residents the opportunity to engage with cricket, enjoy some fantastic experiences and build a partnership that has a genuine impact within our communities."

Hugh Cochrane, Commercial Partnerships Manager at Leicestershire CCC, said:

"We're delighted to welcome Midlands Care to the Club. This is a partnership that goes beyond traditional sponsorship, with a real focus on creating experiences and opportunities for Midlands Care residents.

"We're excited to work together throughout the partnership and use cricket as a way of bringing people together, creating memorable moments and building a relationship that delivers genuine value for both organisations."

Everyone at Leicestershire County Cricket Club looks forward to a successful partnership with Midlands Care.