Commercial News

Leicestershire CCC Welcomes Vita Coco as Official Hydration Partner

Thu 6 Aug 2026

Leicestershire CCC Welcomes Vita Coco as Official Hydration Partner

Leicestershire County Cricket Club is delighted to announce a new partnership with Vita Coco, the world's leading coconut water brand, which joins the Club as our Official Hydration Partner. 

The partnership brings together two organisations committed to supporting athlete performance, with Vita Coco helping keep the Foxes refreshed both on and off the field.

A spokesperson at Vita Coco, said:

"Leicestershire is a fantastic club with a rich history and a strong focus on performance, making it a natural fit for Vita Coco.

As the world's leading coconut water brand, we're passionate about supporting athletes to achieve their best through the power of coconuts. We're proud to become the club's Official Hydration Partner and together fuel greatness, both on and off the field, and inspire everyone to Refresh Like An Athlete." 

Hugh Cochrane, Commercial Partnerships Manager at Leicestershire CCC, said:

"We're delighted to welcome Vita Coco to the Club. Their commitment to performance and wellbeing aligns perfectly with our values, and we're excited to work together throughout the partnership."

Everyone at Leicestershire County Cricket Club looks forward to a successful partnership with Vita Coco.