Leicestershire County Cricket Club Announces New Partnership with MANSCAPED ™

Leicestershire County Cricket Club Announces New Partnership with Manscaped

Leicestershire County Cricket Club is delighted to announce a new partnership with MANSCAPED ™, the global men’s grooming brand renowned for its premium tools and products designed to elevate confidence and personal care.

As part of the agreement, Manscaped will join the Club as an Official Partner for the 2026 season, bringing an international brand presence to Uptonsteel Grace Road. The partnership will span digital visibility, matchday activation, and exciting collaboration opportunities with both players and supporters.

A central feature of the agreement will see MANSCAPED ™ take pride of place on the front of trouser for Leicestershire’s T20 and One Day Cup kits, marking a significant step in elevating the Club’s commercial portfolio with a globally recognised brand.

Charlie Bannister, Head of Commercial at Leicestershire County Cricket Club, said:
“We’re thrilled to welcome MANSCAPED ™ as an official partner of the Club. Bringing an international brand of their stature to Leicestershire is a fantastic milestone for us. Their reputation for quality, creativity and engaging modern audiences makes them a perfect addition. And with Manscaped featuring on the front of our white-ball trousers, we’re excited to deliver impactful, fun and engaging initiatives for our supporters throughout the season.”

Lucas Coyle, Director of Brand, Media & Awareness, for MANSCAPED ™ added:
“Partnering with Leicestershire County Cricket Club is an exciting opportunity for us. Cricket has an incredible ability to bring communities together, and we’re proud to align with such a historic club. We look forward to supporting the team, strengthening our presence in the UK sporting landscape, and engaging with fans across the season.”

The partnership will see Manscaped’s branding featured prominently across white-ball playing kits, matchdays and the Club’s digital channels. Supporters can look forward to collaborative content, exclusive offers, and matchday activations that celebrate both the cricketing community and Manscaped’s commitment to premium-quality grooming.

About MANSCAPED® 

Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED® is the global men’s lifestyle consumer brand and male grooming category creator trusted by over thirteen million men worldwide. The brand’s product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. The collection is available globally in 40 countries on manscaped.com, on Amazon in more than 100 countries worldwide, and in major retailers including Target®, Walmart, CVS, Best Buy, Men’s Wearhouse, Jos. A. Bank, Military Exchanges, and many more internationally. For more information, visit manscaped.com or follow on Facebook, Instagram, X, TikTok, Tumblr, and YouTube.