Leicestershire County Cricket Club Announces New Partnership with The 55 Group

Leicestershire County Cricket Club is delighted to announce a new partnership with The 55 Group, who will join the Club as an Official Partner and become the headline sponsor of the Foxes Connect business networking series.

As part of the agreement, The 55 Group will receive a range of brand and hospitality benefits throughout the season, including prominent visibility at Uptonsteel Grace Road through pitch-side advertising, a presence on the Club’s website, and marketing opportunities across Club channels.

A key element of the partnership will see The 55 Group become the headline sponsor of the popular Foxes Connect networking events. The series continues to provide businesses from across the region with valuable opportunities to meet, collaborate and build meaningful professional relationships in a unique sporting environment.

Representatives from The 55 Group will have the opportunity to engage directly with attendees throughout the Foxes Connect programme and the partnership will also be supported through the clubs social media activity and event promotion throughout the year.

"We are delighted to partner with Leicestershire County Cricket Club and become the headline sponsor of Foxes Connect. The networking series provides an excellent platform to connect with businesses from across the region, and we're excited to support an initiative that helps strengthen the local business community while working closely with the Club."

"We are pleased to welcome The 55 Group to the Club as an Official Partner. Their support of Foxes Connect will help us continue to deliver high-quality networking events for our business community, while creating valuable opportunities for collaboration both on and off the field. We look forward to working together and developing a successful partnership."

Businesses interested in attending future Foxes Connect events can find out more by visiting the Club's website or contacting the commercial team.