Leicestershire County Cricket Club is delighted to announce a new partnership with Thatchers, the UK’s leading cider producer

Leicestershire County Cricket Club (LCCC) is delighted to announce a new partnership with Thatchers, the UK’s leading cider producer.

As part of the agreement, Thatchers will take the naming rights to one of the bars at Uptonsteel Grace Road, which will now be known as The Thatchers Bar. The partnership will enhance the matchday experience for supporters, offering fans the opportunity to enjoy Thatchers’ popular range of ciders while watching live cricket.

The addition of The Thatchers Bar will provide a new focal point for supporters on matchdays, combining a relaxed social atmosphere with a well-known and trusted drinks brand.

Charlie Bannister, Head of Commercial at Leicestershire County Cricket Club, said:

"We’re really pleased to welcome Thatchers as a partner of the club. They’re a well-loved brand with a strong reputation across the UK, and we’re excited to introduce The Thatchers Bar at Uptonsteel Grace Road. Partnerships like this help us enhance the matchday experience for supporters, and we’re looking forward to working together throughout the season."

Ruby Cahill, Partnerships at Thatchers Cider, added:

"We’re thrilled to be partnering with Leicestershire County Cricket Club and to be welcoming supporters to the new Thatchers Bar at the ground this summer. We’re excited to be part of the matchday experience and to connect with fans throughout the season. This partnership reflects our shared pursuit for excellence both on and off the pitch, with Leicester Cricket’s passion and dedication for cricket matching our own determination to produce the perfect pint.

Everyone knows cricket and cider are a great combination, and we’re excited to give supporters a dedicated space where they can enjoy our delicious ciders while taking in the action. We can’t wait to join you in the stands, cheering on the team with a refreshing pint of Gold in hand.”

Supporters will be able to visit The Thatchers Bar throughout the season at Uptonsteel Grace Road, where a range of Thatchers ciders will be available during matchdays and events.