Leicestershire County Cricket Club Welcomes Water in a Box as New Partner

Leicestershire County Cricket Club is delighted to announce a new partnership with Water in a Box, who join the Club as an official partner.

As part of the agreement, Water in a Box will provide a more sustainable hydration option across the Uptonsteel Grace Road, supporting the Club’s ongoing commitment to reducing single-use plastics and improving its environmental impact.

Water in a Box is an innovative brand focused on delivering fresh, high-quality water in fully recyclable packaging, offering a modern alternative to traditional bottled water. The partnership aligns closely with the Club’s ambitions to create a more environmentally conscious match-day experience for supporters, players, and staff.

Supporters will see Water in a Box products available to purchase around the ground.

Charlie Bannister, Head of Commercial, said, “We’re proud to partner with Water in a Box as we continue to improve sustainability across the Club. This is a great addition to our matchday offering and an important step towards reducing single-use plastics at the ground.”

A step towards sustainability

This partnership marks another important step in Leicestershire’s sustainability journey, as the Club continues to explore new ways to reduce waste and promote greener practices within cricket and live events.