Commercial News

Leicestershire Cricket and Physique Management Extend Partnership

Tue 2 Jun 2026

Leicestershire Cricket and Physique Management Extend Partnership

Leicestershire Cricket and Physique Management Extend Partnership

Leicestershire County Cricket Club and sports healthcare product specialist, Physique Management, have renewed their partnership for a 10th season.

Under the new agreement, Physique will continue as Official Physiotherapy Product Supplier and Tiger Tapes as Official Taping and Strapping supplier to the County Cricket Club.

Kevin Peters, Managing Director at Physique said:

‘Physique is thrilled to extend our partnership with Leicestershire Cricket. We’ve had a successful working relationship over the past few years so it’s great to see that continue.

We’re looking forward to this new step in our partnership and working with the medical team to supply them everything they need to look after the players in the 2026 season and beyond.”

Lloyd Hanley-Byron, Head of Sport Science & Medicine at Leicestershire Cricket said:

“We’re delighted to continue our partnership with Physique. Partnerships are an important part in supporting the club, and working with Physique means we will have the supplies needed to ensure our players are kept fit and healthy. This helps enhance performance and in turn the experience for the fans on gameday.”

For over 25 years, Physique has been supplying sports healthcare products to medical professionals, consumers and elite sports teams. Their product lines cover everything from taping & strapping, pitch side first aid, hot & cold therapy, rehabilitation & exercise and more.

View the full range of sports healthcare products offered by Physique here: www.physique.co.uk