Unity Motors Continue Partnership with Leicestershire County Cricket Club and Expand Support with Player Sponsorship
Thu 14 May 2026
Unity Motors Continue Partnership with Leicestershire County Cricket Club and Expand Support with Player Sponsorship
Leicestershire County Cricket Club (LCCC) is delighted to announce the continuation of its partnership with Unity Motors, with the local automotive business also expanding its support to become the official player sponsor of overseas signing Ashton Turner.
Unity Motors has been a valued partner of the club, and the renewed agreement will see the company continue its presence across the club’s commercial platforms and matchday environment. As part of the expanded partnership, Unity Motors will now also support Ashton Turner throughout the season as his official player sponsor.
The move further strengthens the relationship between the club and Unity Motors while highlighting the business’s continued commitment to supporting Leicestershire cricket.
Charlie Bannister, Head of Commercial at Leicestershire County Cricket Club, said:
"We’re really pleased to continue our partnership with Unity Motors and are grateful for their ongoing support of the club. It’s fantastic to see them expand their involvement by sponsoring Ashton Turner for the season. Partnerships like this are incredibly important to the club, and we’re proud to work alongside businesses that share our passion for supporting Leicestershire cricket."
Russ Boot, Director at Unity Motors, added:
"We’re delighted to extend our partnership with Leicestershire County Cricket Club and to become the player sponsor for Ashton Turner. The club is a huge part of the local sporting community and it’s something we’re proud to be involved with. We’re looking forward to supporting Ashton and the team throughout the season and continuing our strong relationship with the club."
The continued partnership reflects the strong ties between Leicestershire CCC and local businesses, as well as the club’s commitment to building long-term relationships across the region.